Trading has started strongly for BCA in 2020 as the company offered and sold more vehicles in a single week than at any time in its history. BCA also established a new single sale day record during the period.
BCA reported record sales in excess of 26,000 in the second week of January (commencing 5 January) as buyer demand rose in strong New Year trading. Auction halls were packed as BCA staged a full programme of sales across its network of 24 centres and competition from BCA Live Online and BCA Buyer app bidders ensured excellent conversion rates and strong values across the board.
Online and digital sales also set a new weekly benchmark with record numbers sold in BCA Live Online, BCA Buyer app, e-Auction and Bid Now, Buy Now channels. In total, BCA sold over 34% via online and digital channels.
On Wednesday 8 January, BCA sold over 7,000 vehicles in one day for the first time on record, at a remarkable 86% conversion rate. Numerous centres around BCA’s 24 strong UK network reported record results, with BCA Blackbushe – the largest auction centre in Europe – selling a record 1,600-plus vehicles on the day, with significant demand for the large selection of prestige, executive and high performance cars on offer. Demand has been consistent across all product sectors with BCA’s LCV teams achieving some exceptional results and breaking previous records.
There were also record volumes consigned for sale via BCA’s award winning Dealer Pro tool, an indication of the increased levels of part-exchange activity at dealerships nationwide. BCA Partner Finance also had an exceptionally strong week, with figures up by 13% year-on-year.
Stuart Pearson, COO, BCA UK Remarketing commented “Our customers have provided a fantastic selection of vehicles during the opening weeks of the New Year and BCA’s unrivalled selection of stock has also been further enhanced by a number of new high quality business wins. Dealer customers are reporting positive levels of retail activity and this is driving demand in the wholesale sector.”
“Online trading played a significant role during the record week at BCA. The BCA Buyer app is proving a highly successful addition to BCA’s suite of remarketing tools creating a digital journey to support buyers whether attending physically or joining remotely. It generates insight that helps BCA meet the needs of its buyer customers, creating additional buying power by ensuring that buyers never miss the vehicles that they are interested in and helping buyers bid on any vehicle being sold, whatever their location. The number of active unique users has now risen to over 11,000 with more than 50% of active buyers having used the app since it launched just under a year ago.”
Pearson concluded “This really was a team effort with every part of the business – operations, logistics, IT, decision intelligence, remarketing and online sales teams, sales and marketing – having a critical role to play.”
Article Source * www.bca.com