Skip to main content

Alphabet announces carbon compensation programme

Alphabet cooperates with First Climate

MUNICH 02/09/2014 - Today, sustainability is a priority for many companies. As a key player in the international fleet industry, Alphabet takes a responsible approach to the environment by developing effective ways to minimise fleet CO2 emissions and enhance corporate sustainability.

Alphabet has a holistic fleet sustainability strategy: avoid, reduce and compensate. For each of these aspects, the Business Mobility provider presents appropriate initiatives. Customers can avoid emissions by integrating electric vehicles into their fleets with Alphabet’s innovative eMobility solution AlphaElectric or by implementing AlphaCity, the economical Corporate CarSharing approach for company fleets. In the second step, Alphabet promotes reduced fleet emissions by consulting with customers on car policy or through the provision of eco driver training courses.

Now, thanks to a new international cooperation with First Climate – a global leader in carbon offsetting and water services – Alphabet is bringing a carbon compensation action plan into play in all markets: “Alphabet customers will have the option of offsetting their emissions through carbon-reduction certificates,” explains Carsten Kwirandt, Head of Marketing and Business Development at Alphabet International. “Money raised from the sale of certificates will be used to fund carbon-reducing projects throughout the world.” Participating Alphabet customers can choose the project they wish to support from a range of water, wind, solar or other ventures, while First Climate takes care of the entire handling process.

At a cost of approximately 1% of fuel outgoings, this compensation programme provides companies with an effective and hassle-free way of lowering their fleets’ carbon impact thereby contributing to the protection of the environment and improving their corporate sustainability profile.

First Climate - Dedicated, naturally.

With more than 14 years of experience and over 500 large and medium-sized customers, First Climate is among the leading project developers and service providers in climate protection and water sustainability worldwide. First Climate is guided by its objective to assist businesses in reducing their impact on the global climate and it enables their clients’ environmental, economic and social engagement. To date, First Climate has compensated over 15 million tonnes of greenhouse gas emissions from verified climate protection projects. All projects are certified according to the highest international standards. They are sustainable and provide significant ecological and social benefits. For more information, please visit:

About Alphabet

Alphabet is a leading provider of Business Mobility in Europe. As such, it enables companies to manage their corporate mobility in an economical and sustainable way. Founded in 1997 as a division of BMW Group, Alphabet has gathered extensive knowledge of international fleet management and leasing. Its comprehensive portfolio includes consulting and funding as well as smart management products and services for company fleets. Alphabet’s Business Mobility solutions are tailor-made to meet specific corporate requirements. Today, Alphabet has more than 536,000 cars of all makes under management and is ranked fourth in the market. Applying its expertise and technology, Alphabet also pioneers the creation of Advanced Mobility Solutions: AlphaElectric offers companies comprehensive eMobility, while AlphaCity is a cost-effective Corporate CarSharing option. Alphabet has its headquarters in Munich, Germany and is represented in 18 countries. For more information, please visit